Knit makes connecting Hubspot to Google Analytics quick and painless. We didn’t want to build “another reporting platform”. We wanted a tool that connected the two tools we already used everyday. Here is how Knit connects Hubspot deals to Google Analytics.
Knit Data will automatically pull in all of your deal stages from Hubspot. Simply select which pipelines and deal stages you want synced with Google Analytics. Then when there is movement on a deal in Hubspot, Knit will update Google Analytics so the two platforms are in sync.
Once there is movement on any deals within the pipeline/deal stages you select, Knit Data logs an event measurement in Google Analytics. Event data that gets passed into Google Analytics includes:
Knit joins the Hubspot deal with the user ID in Google Analytics and allows you to get an end to end look into how your best customers find you – along with what they did on the website.
Source data that gets passed into Google Analytics includes:
Knit will also match your event with the ‘User Explorer’ report. This allows you to finally see Google and Hubspot events to learn more about your best customers.