Google Analytics tells you a compelling story of users coming to your website. It allows you to break down traffic and behavior from campaigns, type of audiences that visit and much more. The problem is – it isnt pulling in your sales data which lives in your CRM.
Hubspot CRM is your source of truth for everything sales. Helping manage client relationships and inbound marketing campaigns is what it does best. The problem is – it’s not nearly as powerful of a web analytics platform as Google Analytics.
Utilizing sales data from Hubspot and marketing insights from Google Analytics – Together you have the ultimate data source.
Use your favorite reports in Google Analytics, but on steroids with sales data from Hubspot.
Sales teams complaining about lead quality and marketing teams complaining about lack of salesmanship is an age old argument. Eliminate the back and forth and start making better decisions to improve efficiencies.
At the end of the day, clients could care less about impressions, CTR’s and CPC’s. If they aren’t generating sales, they wont stick around for long. Start presenting reports that tie in all of your hard work with your clients bottom line.
We are a small team that come from digital agency backgrounds. We understand what its like to not have the data you want to make decisions that will make clients love you. So we built a tool that we knew agencies and marketers around the world need. Our mission was to NOT create another thing for us to log into, we wanted a quick and simple way to connect our two favorite tools .
We are long time Google Analytics users and have worked on custom solutions for years to help our clients make educated marketing decisions. We found time and time again how frustrating it was for agencies to not have the full picture of how their online work translated to sales. After years of manually exporting/importing data, paying developers to setup/maintain integrations – we were sick of it.
Connecting the best CRM for marketers (Hubspot) and the most universally loved Analytics platform (GA) into one single place was what we did.
If you have any questions about Knit Your Data, do not hesitate to get in touch.